System-Level Breakdown for Tactical Gear Brands
A case study on why a tactical gear store sustained exceptional ROAS — and how to tell if your store is ready to scale.
Why This Store Sustained Exceptional ROAS — and Why Most Don't
Store economics, leverage, and decision systems that allow paid traffic to compound instead of exposing leaks.
Average ROAS of $13.37 over 3+ years. Example spike: $15.72 in June.
Individual months fluctuate. The point is durability, not a single outlier.
Here's the problem
Most tactical gear stores don't know where they're leaking revenue — so they optimize ads instead of fixing the real constraint.
That's why we built a simple diagnostic based on the same system-level logic.
Most Tactical Gear Stores Are Bleeding Revenue — Find Out Where in 60 Seconds
Enter 5 numbers from Shopify to uncover your biggest conversion leaks and what to fix first.
Based on diagnostic logic from a tactical gear store averaging $13.37 ROAS over 3+ years.
Used by 50+ tactical gear stores doing $50k–$2M/month
What This Is
- •Quick diagnostic using your Shopify metrics
- •Identifies top 2 conversion leaks
- •Estimates revenue upside from fixes
- •Simple priority order
What This Isn't
- •Not a traffic or ad account audit
- •Not an ad swipe or keyword list
- •Not a generic agency pitch
- •No ad account access required
Run Your Free Diagnostic
See a summary instantly — full breakdown emailed for later.
Uses your actual Shopify numbers. No ad account access required.
Use last 30 days. Takes about 60 seconds.
15-Minute Diagnostic Walkthrough
Short, tactical review of your results. No pitch. No obligation.
- Review leak score and assumptions
- Confirm top 1–2 fixes
- Answer specific questions
- Decide next steps (or not)
For tactical gear stores with active traffic. Not a generic pitch.
Frequently Asked Questions
Everything you need to know about the diagnostic.
You'll need 5 metrics from your Shopify Analytics (last 30 days): Sessions, Orders, Conversion Rate, Average Order Value, and Abandoned Carts. Each field in the form includes instructions on exactly where to find these numbers in your Shopify admin.
The leak score is a directional indicator based on observed performance ranges in e-commerce. It's designed to highlight where leverage likely exists, not to assign a grade. The walkthrough is where we validate what's real for your store.
You'll immediately see a summary of your results on screen, including your leak score and top priority fixes. A detailed report with specific recommendations will be emailed to you within minutes.
Yes. Your data is transmitted securely over HTTPS and stored in our database. We never share your data with third parties. The metrics you provide are only used to generate your diagnostic report.
Tactical gear has unique characteristics: higher AOV potential, specific customer psychology, seasonal patterns, and distinct product page requirements. Generic e-commerce advice often misses these nuances. Our diagnostic is calibrated specifically for this vertical.